Building Your Why
Consumers are people and people are complex, driven to purchase and act based on rational, and what might appear to be irrational preferences. The science of storytelling at its foundation, involves understanding those preferences and needs and how to effectively engage and meet the customer where they are and where they hope to be. It’s about striking the right balance between emotional and rational credibility, understanding the role of your brand in meeting a consumer need. Verge understands your innovation — but what’s more — we understand your customer, and work with your team to shape a compelling brand story and identify the most effective channels to drive connection, meaningful engagement and ultimately, sales.
Where we help
Brand Strategy
Brand Identity and Logo design
Messaging and Storytelling
Corporate and product communications
Scientific Credentialing
Media Relations
Content Strategy and Marketing
Social Media Management
Illustrations, Videos, Animations
Reaching Consumers
The Verge team has worked to support many well-known not-for-profit organizations, countless direct-to-consumer healthcare brands, and a number of well-known products in categories including weight management, sun care and baby products, among many others.
Inflection Points
We help you navigate key inflection points for your brand or company to build value.
Product Launch
Pricing + Value
Business Milestones
Changes in the
Competitive LandscapeCrisis and Issues
Changing Consumer Habits
A company’s visual identity, including logo and imagery, should convey the brand story and personality. Verge works with your company to develop a brand identity that brings the essence of your company to life in a memorable and ownable way. Our step-by-step process ensures that all of your assets will be cohesive and work together to make an impact.
Putting your best foot forward for investors and partners: We partner with our clients to develop sophisticated corporate presentations that bring to life the story of the company through a compelling narrative, impactful graphics and memorable scientific storytelling.
Establishing a cadence of data and milestone communications is critical to demonstrate the progress and the value a company is delivering. With long-standing, established relationships with precisely the right media, we communicate the milestones that drive science forward and the stories that matter.
Often, the stories we tell are complex and though it sounds cliché, a picture can tell a thousand words. Illustrations and animations draw us in, explain complex topics, and engage us both rationally and emotionally. Brand extensions like corporate presentations and websites tell your story even when you’re not there to present it. As Verge’s team of storytellers works with you to shape a compelling narrative, we also work with you to bring that story to life. Check out some of our favorite projects.
Human beings – whether investors, partners, patients, clinicians, or employees – are hard wired to think in stories. These are more than a collection of facts about your approach or innovation. It’s about your brand and the story of your purpose. Verge works with our clients to craft a compelling narrative – distilling the mission of your organization and your potential for impact to set you apart. What’s more is that we craft a story that evolves with you, anticipating key milestones and inflection points giving you the room to learn, pivot and grow, bringing your stakeholders along for the ride.
Attract and connect with potential customers or users. Establish leadership and credibility. Provide additional context to your approach or innovation. Content marketing is a powerful way to engage key stakeholders and audiences and turn them into believers. Whether white papers, bylined articles, sponsored content, webinars, podcasts, or video, Verge works with you to identify the most appropriate means to communicate and engage, and the most appropriate channels to deliver content.
Your website is your window to the world, providing investors, potential partners, patients, caregivers, clinicians, employees and others with an understanding of your approach and also of the company. We craft beautiful visuals and compelling stories to bring our clients’ stories to life online – extending the brand and narrative and conveying the power and potential to reach your stakeholders.
Sharing your story with the right media to reach investors and partners is critical at launch. We work with you to craft the right press materials to deliver your messages and shape a targeted media strategy. We leverage our long-standing, established relationships with reporters to to secure foundation stories that convey your story and set your company up for success.
